For Hispanic millennials owning a home is part of the American dream and one that has generational impact. But there is a barrier of entry when it comes to educating themselves on homeownership and knowing where to start.

Let’s give Hispanic millennials a “Home Field Advantage” by making Home Depot the MVP through pairing them with the right team, tools, and accessibility to help them execute any home improvement game plan.

Built to Win Prospects

Zillow is the go-to arena for navigating the housing market, and Home Depot is teaming up to make the journey easier. Home Depot identifies properties that are 'Built to Win Prospects.' Homes that are ideal for successful home improvement projects. Giving first-time homeowners the confidence to transform these properties into their dream spaces.

Magic Game Plan

Home Depot is upping their game on their AI tool, Magic Apron. First time buyers can run their renovation plays like a PRO. Using images from home listings, Magic Apron will provide you thought starters for home improvements.

Kickoff kit

Latino Millennials are deep in the DIY content game scrolling Instagram and Facebook for inspiration. But when it’s time to make a move, many are stuck on the sidelines. Home Depot will implement a single button press that instantly kickstarts DIY projects from the content they’re watching. Making it easy to execute their home improvement plans.